Gaming Startup Rally Cry Raises over $1 Million in Seed Funding

There are few things less predictable than huge businesses coming together for their own betterment. In this case,  one of these companies gets a fresher start.

We’re the Rally Cry team, and we’re excited to announce that we've raised 1.2M in seed funding.

We’re still tinkering away on our upcoming products, but you can read more about our mission, our team, and our investors below. We’re also hiring!https://t.co/j1aK7x8EiA

— Rally Cry (@teamRallyCry) March 26, 2020

On-the-rise gaming startup Rally Cry has raised $1.2 million (£979,002) in seed funding. That includes investments from founders of Blizzard Entertainment, Twitch, and Riot Games.

Rally Cry is an esports platform for a more casual audience, aiming to “bring social and competitive gaming to all ages and skill levels,” according to a release.

Futures & Founders

Rally Cry was co-founded by twin brothers Adam and Tyler Rosen. They began and sold their first startup, Tespa, to Blizzard Entertainment in 2013. Tespa, which was itself founded in 2010, established a collegiate network with over 1,200 participating colleges and over 100,000 students actively engaging in the platform and its tournaments.

We're excited to announce Rally Cry, our new company dedicated to creating opportunities for people of all ages and skill levels to connect, play, and compete. We've secured $1.2M seed funding from renowned leaders across gaming and other industries. We'll be sharing more soon! https://t.co/IACUpXjKMw

— Adam Rosen (@AdamRosen) March 26, 2020

Tyler explained the concept behind the launch of Rally Cry:

“There’s a tremendous opportunity to serve the millions of non-professional gamers out there looking for a more organized way to connect, play, and compete with each other. There are numerous organizations supporting the professional esports scene, and we’re excited to be the organization that serves everyone else.”

Chief among the company’s investors are Mike Morhaime and Amy Morhaime, Blizzard Entertainment Co-founder and former VP of Global Esports respectively, Kevin Lin, Co-founder and former COO of Twitch, and Marc Merrill, Co-founder and Co-chairman of Riot Games.

Adam Rosen had this to say:

“We’re thrilled to have the support of Mike and Amy Morhaime, Kevin Lin, Marc Merrill, and all of our investors. Their experience building and supporting global gaming communities is invaluable. We look forward to leveraging their collective wisdom as we launch our programs this year and beyond.”

Extended Parties

Other investors in Rally Cry include Andy Hyltin, Vice Chairman of CNL Holdings, Rich Newsome,  Partner at Newsome Law, Paul Mears, President of Hello! Destination Management, and Vincent Francoeur, former Head of Web & Mobile at Blizzard Entertainment

Furthermore, Rally Cry’s founders confirmed that “more details and specific programs” would be unveiled in the “very near future.”

Congrats to the Rally Cry team for the announcement, and for working on new ways to bring people together! https://t.co/pfgbyWA7bF

— Vincent Francoeur (@vincefrancoeur) March 26, 2020

When a project is attractive enough to unite founders of Blizzard, Riot Games, and Twitch at the investment table, it’s worth sitting up and paying attention. Clearly no one doubts the Rosens’ credibility, but replicating their pioneering feats in collegiate esports with the much more fragmented casual gaming space poses a daunting challenge.

Hopefully, this amount of good fortune can be extended even further in the esports. The Rosen brothers' reputation can only grow stronger the more and more investments like this keep happening.

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